Focus Group Working Together to Improve Downtown

Thorold Downtown Ideas

Thumbs up for the team working together to improve Downtown Thorold. Serge Carpino, Chair of the Thorold Business Improvement Area, and Angie O’H, BIA Marketing Committee Chair, attended a Focus Group Meeting on February 18 with members of the community on the panel.
The group presented their ideas and opinions to improve our downtown.

Working together to improve downtown Thorold, members of our community volunteered on the Focus Group to discuss their ideas and opinions. Along with a community survey, the research will help form a new marketing strategy for the Thorold Business Improvement Area.

John Damico
Tina Shaw
Mal Woodhouse
Jennifer Fleming
Elaine Damico
Jon-Paul Carfagnini
Serge Carpino
Angie O’H

Here are a few of the points we gathered from the session. Join the conversation and share your ideas on our Facebook. There’s a downtown idea in everyone!

When I say Downtown Thorold what comes to mind?

  • Eateries & Pubs
  • Historic
  • Home
  • Canal
  • Henderson’s
  • Friendly
  • Beaverdams Park
  • Accessible
  • Blues Music Festival
  • Leisurely

In one word, what draws you to the Downtown Thorold area?

  • Historic
  • Canada Post Office
  • Friendliness
  • Library
  • Work
  • Convenience
  • Atmosphere / Nostalgia

What would your ideal downtown be like if you could create it?

  • Outdoor seating area
  • Street closure for a pedestrian mall
  • Blues bands playing outdoor on street
  • Bring more arts, music and open mic nite
  • Farmer’s Market
  • Air B & B promotions
  • Events with bands like.Montebello Park on Sunday night
  • Music and amazing stores
  • Community centre / town square
  • Arts and crafts show outdoor in downtown
  • Window shopping Bike friendly area
  • Activities / live demonstrations, eg. River Lions
  • Walking tours
  • Angle parking
  • Cleaner downtown streets & sidewalks
  • Used book store What’s your downtown idea?

The Focus Group also brainstormed creative slogan ideas for branding Downtown Thorold with a a new marketing strategy. It was also suggested that the BIA sponsor a slogan contest to engage the community in this creative initiative. What you say in a slogan for Downtown Thorold?

About Paul Carfagnini 241 Articles
Helping my clients grow their business with customized integrated media campaigns is what I do with a passion as a marketing consultant in Niagara. Exclusive options for a Niagara media plan include Intrigue Media video advertising on our community TVs; event marketing such as the Niagara Health Expo; as well as the My Thorold newsletter and online directory. As a Niagara-based media consultant, my proven track record includes experience in radio advertising, print ads, social media, video advertising, Internet marketing, public relations, and direct sales. As a communications specialist, my work has consistently produced results in radio, Internet, print and electronic media, event marketing, and community relations, along with advertising sales experience.