Giving Back Weekend Returns Successful Results

The Giving Back Weekend presented by the Knights of Columbus in October involved the community in a new and unique way to produce successful results in support of local charities.

The community fundraising event was held by the Knights of Columbus 2319 on October 15 and 16 at the Holy Rosary Hall in Thorold in support of the St. Vincent de Paul Food Bank as well as the Walker Family Cancer Centre.

Positive Results Point Way for Future Events

  • 350 pounds of non-perishable food was collected to support the St. Vincent de Paul Food Bank.
  • The event collected 209 pounds of used batteries which will not contaminate the environment
  • $62 was generated by the collection of the used batteries
  • Almost $900 was raised from the collection of empty beer, wine and liquor bottles redeemed to support the Walker Family Cancer Centre.
  • Cash donations gave the fundraising a boost
  • $1,000 will be donated to the Walker Family Cancer Centre

Event organizers Albert Ciamarra and Mike Tronzo feel the event was a success. As members of the Knights of Columbus, pictured above, Albert (left) and Mike are encouraged by the overall response by the community. They are grateful for the many volunteers who assisted at the 2-day event as well as the pre-event and post-event activities. Overall, the feedback the group received was extremely positive.  People are suggesting the Knights hold the event twice per year (Fall and Spring).

Support by local media and community groups also assisted in promoting the event. The free exposure on radio stations 91.7 Giant FM, Country 89, The River 105.1 was very effective. Publicity on Your TV Community Calendar, Thorold Community Credit Union and other outlets helped to spread the word. Impact Promotions ( Santino Perri) donated the printing of the event posters.

It all adds up to show how our community can achieve positive results by working together to support a local cause.

A presentation will be made to the Walker Family Cancer Centre through the Niagara Health Foundation by the Knights of Columbus next week.

Paul Carfagnini

Helping my clients grow their business with customized integrated media campaigns is what I do with a passion as a marketing consultant in Niagara. Options for a Niagara media plan include video advertising; event marketing; as well as the My Thorold Eletter, and Niagara Healthcare Directory. As a Niagara-based media consultant and communications specialist, my proven track record includes experience in radio advertising, print ads, social media, video advertising, Internet marketing, public relations, and direct sales.