Niagara Ambassador Program Promotes Region

How will Thorold residents respond to the new Niagara Ambassador Program?

It will be interesting to see if people in Thorold show what it takes to create a buzz and engage positive conversations with a regional perspective on business and investment opportunities in the Peninsula. This is an opportunity for our community leaders to motivate others to talk about Niagara in a positive manner, ideally in front of lots of influencers, in their clubs, or functions with friends and co-workers, etc.

Do you know a Thoroldite who would be an effective brand ambassador for the Niagara Region? Read the media release to learn more about this initiative.


Niagara Economic Development wants local business and community partners to help spread the word about the region’s economic vitality, and promote Niagara as a desirable place to invest.

This week, Niagara Economic Development at the Niagara Region officially launched the Niagara Ambassador program. This program aims to generate excitement and positive conversations about the region’s business climate and investment opportunities by encouraging people to share success stories.

While the Niagara Ambassador Program is primarily focused on business, it is open to anyone who wants to participate, with a few different options to get involved:

“There is a great deal of positive economic activity happening in Niagara and it is not slowing down. We are proud of what is happening here, and want to ensure that both our success stories and the opportunities that exist in the region are being shared as widely as possible,” Jim Bradley, Regional Chair

  • Digital Ambassadors will receive business and economic news and information on Niagara 2-3 times per month that can be easily shared on social media
  • Business Ambassadors will be contacted if there are opportunities to meet with business investors from similar businesses or industries; and
  • Businesses that want to share their experiences on why Niagara is a great place for business can opt to be profiled in upcoming marketing activity promoting business investment in Niagara

The launch of the Niagara Ambassador Program coincides with Economic Development Week (May 6-11) celebrations, which promote awareness of local economic development programs that generate jobs, advance career development opportunities, and aim to build vibrant communities.

“We know that business owners talk to each other. Word of mouth is consistently ranked highly in how businesses hear about opportunities, and how they perceive different locations. We want to give our community the opportunity to learn about the good news that’s happening in Niagara, and to share it more widely,” Valerie Kuhns, Acting Director of Economic Development

To learn more and sign up as a Niagara Ambassador, visit

Paul Carfagnini

Helping my clients grow their business with customized integrated media campaigns is what I do with a passion as a marketing consultant in Niagara. Exclusive options for a Niagara media plan include Intrigue Media video advertising on our community TVs; event marketing such as the Niagara Health Expo; as well as the My Thorold newsletter and online directory. As a Niagara-based media consultant, my proven track record includes experience in radio advertising, print ads, social media, video advertising, Internet marketing, public relations, and direct sales. As a communications specialist, my work has consistently produced results in radio, Internet, print and electronic media, event marketing, and community relations, along with advertising sales experience.