LaFratta Family Celebrates Italian Heritage

Success for Victor LaFratta as an Italian Canadian entrepreneur has demonstrated how Custom Vacations can be an example of excellent customer service for the next generation of professionals in business.

A long-time resident of Thorold where he raised his family with wife Lena, Victor has also served clients at his travel agency located in St. Catharines. Business success is a LaFratta family affair for Paul, Victor and Daniela, pictured above in a photo shoot for the special section on Italian Heritage Month in snapd newspaper.

Billyard Insurance Group – Paul LaFratta

We visited Victor’s recently renovated building where his son, Paul LaFratta, operates the new Billyard Insurance Group office adjacent to the travel agency at 204 Niagara Street in St. Catharines. BIG is an Independent Ontario Insurance Broker offering home, auto, life and business insurance.

We do the hard work on your behalf to find the lowest quotes and best coverage options for your insurance needs.  We guarantee this is the easiest insurance purchase you’ve ever made, saving you time & money.

Paul LaFratta, Managing Partner, Billyard Insurance Group

Impact Health – Dr. Daniela LaFratta DiPaola

Victor’s daughter, Dr. Daniela LaFratta DiPaola, a chiropractor and owner of Impact Health in Thorold, also joined the presentation to discuss their focus on business. For Impact Health, the focus is on chiropractic care and massage therapy, serving patients from across Niagara.

We treat each patient based on his or her individual needs. Our treatment goal is to improve biomechanical and musculoskeletal dysfunction in order for our patients to return to activity and optimal function as quickly as possible.

Dr. Daniela LaFratta DiPaola, Chiropractor / Owner , Impact Health

Custom Vacations – Victor LaFratta

For more than 35 years in business, Victor has proudly celebrated his family’s Italian heritage, while guiding clients on international tours. Custom Vacations focuses on individualized travel experiences. As a leader among Niagara’s travel agencies for more than 35 years, Custom Vacations provides an our expertise in creating unique tours, group trips, and cruises. A native of Castropignano ( near Campobasso, Italy), Victor immigrated to Canada as a young man and has pursued his dreams as an entrepreneur. In the travel business since 1982, the agencies Victor has operated have been consistently ranked highly by Alitalia, FunJet-Las Vegas, Air Transat and Sunquest.  

Our commitment to customer satisfaction continues to achieve the highest service standards. Our business has grown as we focused on serving this desire for personalized travel service.

Victor LaFratta, Custom Vacations

Italy Tour Personally Escorted by Victor

In celebration of Italian Heritage Month, Victor is personally escorting a group on an Italy Tour. June 29 – July 10, 2019 including Rome, Amalfi Coast, Sicily, Calabria, and Racalmuto. The group package includes 10 nights accommodation, deluxe motor coach, 9 breakfasts & 5 dinners with wine, guided tours in most cities & much more.

Find more news on Thorold business leaders in our blog


Paul Carfagnini

Helping my clients grow their business with customized integrated media campaigns is what I do with a passion as a marketing consultant in Niagara. Exclusive options for a Niagara media plan include Intrigue Media video advertising on our community TVs; event marketing such as the Niagara Health Expo; as well as the My Thorold newsletter and online directory. As a Niagara-based media consultant, my proven track record includes experience in radio advertising, print ads, social media, video advertising, Internet marketing, public relations, and direct sales. As a communications specialist, my work has consistently produced results in radio, Internet, print and electronic media, event marketing, and community relations, along with advertising sales experience.