JC Patisserie – Dessert Bakery Opening Soon

Life Is short. Eat dessert first!

Life is short. Eat dessert first! This is the slogan used by JC Patisserie, which is opening soon in Downtown Thorold.

Juan Asenjo and his wife Anzza will be opening their French-style bakery on Front Street once renovations on the heritage building are complete. The couple is relocating their dessert bakery from Hamilton. We used some creativity with Photo Shop to enhance the picture above. The photo shows Juan opening the door of his shop as the layered images tempted our taste buds with visuals of desserts and baked goods that customers can expect to enjoy in about one month.

The revitalization of the building’s façade is shaping up nicely to create a heritage style to match the character of Historic Downtown Thorold. 

Managed by Fonthill-based contractor Owen Juhke, shown at work, the project uncovered a “gorgeous treasure” when the siding over the original opening of the building was removed. The work revealed the frame of high doorway adjacent to the main entrance.

In the recent past, the building was the home of Smart Service Appliances operating a repairs, parts, sales and service shop for major appliances. Going back to the 1800’s, the building was once known as Carr’s Block, named for bookseller Matthew X. Carr. He also sold stationary and musical goods in the building around 1877.

In 1833, James Millar, of the Millar House, bought the property and sold furnishings and dry goods, living in the upper floor apartment with his family. His sonDavid E. Millar, a Councillor and Mayor of Thorold, managed the building after James’ death, in 1905.

From1922 to 1960, the McMillan family owned the property, and Dr. William H. McMillan used the downstairs for his office, while his family lived on the upper floor.

Dr. McMillan was Thorold’s Mayor and was elected as Member of Parliament for the Welland riding, in 1951.

After 1948, a few bookstores such as Martin’s Book Store, Ker’s Book and Stationary Store, and Tatarnic’s Book Store operated in this building that is under renovation. Once completed, it will become the new home of a French-style bakery specializing in fine pastries and desserts.

Cakes , Croissants, Macaroons, Muffins, Desserts

Depending on the reno work. they expect to open the doors for customers in 4- 5 weeks, The bakery plans to offer cakes, croissants, pastries, muffins, cookies, chocolate and other desserts to satisfy local tastes. The shop is located at 33 Front St S, Thorold next to Steadman Jewellers.

Paul Carfagnini

Helping my clients grow their business with customized integrated media campaigns is what I do with a passion as a marketing consultant in Niagara. Options for a Niagara media plan include video advertising; event marketing; as well as the My Thorold Eletter, and Niagara Healthcare Directory. As a Niagara-based media consultant and communications specialist, my proven track record includes experience in radio advertising, print ads, social media, video advertising, Internet marketing, public relations, and direct sales.