Shop Thorold Campaign Boosts Local Business During Revitalization

Shop local, eat, play, stay safe, and live well in Historic Downtown Thorold.
These are some key words in a new shop local campaign designed to support small businesses during the Downtown Thorold revitalization. As Phase One of the Front Street construction project winds up, the downtown revitalization will progress toward completion in December with a shop local boost.


“As Phase One winds to a close and we move towards phase two of construction, it is already amazing to see the transformation that is taking place in downtown Thorold and how our businesses continue to innovate during challenging times. We recognize the need for open lines of communication and through our staff at the city we are doing our very best to mitigate business and resident concerns, while creating a great future for our downtown through these infrastructure improvements,”

Thorold Chief Administrative Officer, Manoj Dilwaria.

“We support the shop local and shop safe initiative and hope that our residents and region realize the benefit of doing so throughout this recovery phase,”

Dilwaria added.
Shop Thorold poster will push the main message to support local business


Community leaders are stepping up to support the Shop Thorold campaign. Together, the Thorold Business Improvement Area, the City of Thorold, and the Niagara Region encourage residents to support local companies and help them recover economically as small businesses reopen and revitalize during the Pandemic.

“Our downtown revitalization project is a catalyst for future development. We understand the need to invest in areas of our community that will spark future investment from the private sector. This is a partnership; the City of Thorold stands strongly behind our small businesses. They significantly contribute to the fabric of our great community. It is these entrepreneurs that need the local community more now than ever to support them during this recovery phase, so that we can again show our resilience as Team Thorold,”

said Thorold Mayor, Terry Ugulini.

“We are all in this together! Shop now, shop local and shop safe,”

exclaimed Ugulini.

Stepping up to support the shop Thorold campaign at The Post Office by Shannon Passero on Front Street,  Shannon  joins Alicia from the store staff to display the new poster.  Look for other BIA merchants to join the campaign and help spread the word. #shopthorold


The shop local campaign is being launched at a time when the revitalization of Downtown Thorold is also attracting investors and drawing new, small business openings into the core.

  • Griffiths Performance Physiotherapy, 14 Front St. North, Thorold
  • Creekview Floral, 30 Front St. South
  • Salon 98
  • FD Printing
  • Speed Nation Combat Solutions
  • Dental Clinic, 52 Front St. South (coming soon)

BIA Chair Serge Carpino says the success in Downtown Thorold is a result of the collaborations by the BIA with small business owners, the City of Thorold, as well as provincial and federal governments.

Thorold BIA Chair, Serge Carpino spreads the good news on the Shop Thorold campaign with Mark from YOUR-TV on location at the Shop Thorold campaign launch.

“We need to continue working together locally to support small businesses. I am asking residents to recommend their favourite businesses in Thorold. We should encourage our neighbours, and people we know in surrounding areas, to promote their favourite Thorold businesses,”

stated Thorold BIA Chair Serge Carpino.

The TBIA is encouraging their fans and followers on social media to use the hash tags #ShopThorold, #eatthorold, #livewellthorold or #HistoricDowntownThorold when recommending their favourite local business.

Paul Carfagnini

Helping my clients grow their business with customized integrated media campaigns is what I do with a passion as a marketing consultant in Niagara. Exclusive options for a Niagara media plan include Intrigue Media video advertising on our community TVs; event marketing such as the Niagara Health Expo; as well as the My Thorold newsletter and online directory. As a Niagara-based media consultant, my proven track record includes experience in radio advertising, print ads, social media, video advertising, Internet marketing, public relations, and direct sales. As a communications specialist, my work has consistently produced results in radio, Internet, print and electronic media, event marketing, and community relations, along with advertising sales experience.